Cartoon Mascot: Why Even Bother?

Cartoon Mascot: Why Even Bother?

Cartoon mascot design ... Alive and well for all the right reasons.

Cartoon mascot design ... Alive and well for all the right reasons.

Getting a cartoon mascot is an additional expense for any organization.  So why even bother with it … I mean, is it worth the time and money getting your own cartoon mascot?  Well it’ll come as no surprised that we tend to vouch for cartoon mascots all the way but we’ll try to put our bias aside and make the case as fairly as possible.

Stickiness

Cartoon mascots are super sticky.  You’ve only got to see one a couple of times and they will stick in your brain.  That’s the main reason why businesses, bloggers and non-profits alike use cartoon mascots in the first place.  They make you look twice and they make you remember and associate the organization with the mascot.  All of which equals “cha-ching”.

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