Other traits we had to incorporate into the design were movement, perfection and confidence. Oh yeah, we already mentioned that three times already … but it was important. If you look at Mr.Bucks you’ll see he walks tall and assertively without being overbearing or too aggressive. He still comes across as someone you could approach but you realize that whatever you say better be interesting and to the point because this guy has work to do.

Working with the client we narrowed down a look and feel that we could use as a base and then with some tweaking, the final sketch was approved. From there, it was down to picking the colors which would work well to enforce the raw strength of this character.

A cochlear implant (CI) is a surgically implanted electronic device that provides a sense of sound to a person who is profoundly deaf or severely hard of hearing. The cochlear implant is often referred to as a bionic ear. Unlike hearing aids, the cochlear implant does not amplify sound, but works by directly stimulating any functioning auditory nerves inside the cochlea with an electric field.

Pretty cool right!? This technology is giving hearing to millions of people and it was up to our artists to create a new mascot for Cochlear that was fun, kept the spirit of the Cochlear branding and their mission. In the end Grahame and his team settled on this little fella. Check him out!