Graham Mulvein at Cochlear UK got in touch with us wanting a new character to help communicate what can be somewhat dry information about their technology. For those of you who are unaware, Cochlear makes incredible ear implants that, well … here’s what wikipedia as to say about the cochlear implant:
A cochlear implant (CI) is a surgically implanted electronic device that provides a sense of sound to a person who is profoundly deaf or severely hard of hearing. The cochlear implant is often referred to as a bionic ear. Unlike hearing aids, the cochlear implant does not amplify sound, but works by directly stimulating any functioning auditory nerves inside the cochlea with an electric field.
Pretty cool right!? This technology is giving hearing to millions of people and it was up to our artists to create a new mascot for Cochlear that was fun, kept the spirit of the Cochlear branding and their mission. In the end Grahame and his team settled on this little fella. Check him out!
We were contacted by Mathew Ogston at FollowThing.com in order to create a cartoon character to use as a mascot for their upcoming project. This character was an interesting challenge due to the inherent traits which Mathew wanted embodied in his … Thing!
Cartoon Lemming Character
Part of the Character Plan (or creative brief) included:
“Character is a Lemming, which represents our new product called ‘FollowThing’. The reason for using a lemming is that our online service allows people to follow almost anything on the web (blogs, news, videos, memes, audio, brand monitoring etc) and therefore keep abreast of the latest trends and breaking news. Lemmings are famously known for following things. This concept of ‘following’ needs to be visible within this mascot.”
It didn’t take too long until our artists were onto a character mascot that Mathew liked. We ended up tweaking back and forth until the final look of this cartoon mascot was achieved.
It was great working with Mathew and we wish him well with his Follow Thing start up!
